Traditionally, and throughout the making and release of Episodes I, II and III, StarWars.com has been built around news and a text-heavy design. With a new content strategy led by Big Spaceship in collaboration with Lucasfilm’s Online division, the site has been completely overhauled to add more epic visuals, more accessibility and more content, allowing fans of all ages to explore, play, watch and connect as they navigate the site. At the center of the digital experience is a growing Encyclopedia of Star Wars lore—the characters, locations and other details of the movies and television shows—redesigned to be more visual and interactive. In addition, popular videos, images and online games are now presented in higher quality and more locations throughout the site.