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Carlisle Wide Plank Floors

It’s not just a floor; it’s a folk art.

Carlisle Wide Plank Floors is an amazing company. From the sales staff to the CEO, everyone that works there is incredibly passionate about what they do.

To do justice to the beautiful quality of floors Carlisle creates, my approach to the site was a very visual, immersive experience for browsing. The whole art form of their floors has somewhat of a mythology to it, so my strategy for the navigation was to make it a story to shape a narrative around the content. The design here balances hierarchy of content with a simple, visual adventure to celebrate the pride built into every floor.

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Carlisle Wide Plank Floors Website Redesign, a case study by Happy Cog


Carlisle Wide Plank Floors


  • Art Direction
  • Design





Happy Cog